Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior

  title={Merely Activating the Concept of Money Changes Personal and Interpersonal Behavior},
  author={Kathleen D. Vohs and Nicole L Mead and Miranda R. Goode},
Money plays a significant role in people :Slives, and yet little experimental attention has been given to the psychological underpinnings of money. We systematicaUy varied whether and to what extent the concept of money was activated ill participants' minds Ilsing methods that minimized participants' conscious awareness ofthe money cues. On the one hand, participants reminded of money were less helpful than were participants not reminded of money, and they also preferred solitary activities and… CONTINUE READING

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