Mere Exposure and the Endowment Effect on Consumer Decision Making

  title={Mere Exposure and the Endowment Effect on Consumer Decision Making},
  author={Gail Tom and Carolyn Christensen Nelson and Tamara Srzentic and Ryan King},
  journal={The Journal of Psychology},
  pages={117 - 125}
Previous researchers (e.g., J. A. Bargh, 1992, 2002) demonstrated the importance of nonconscious processes on consumer choice behavior. Using an advertisement, the authors determined the effect of two nonconscious processes—the mere exposure effect, which increases object preference by increasing consumer exposure to an object, and the endowment effect, which increases object valuation by providing consumer possession of an object—on consumer behavior. Although the mere exposure effect and… 

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