Mere Exposure: A Gateway to the Subliminal

  title={Mere Exposure: A Gateway to the Subliminal},
  author={Robert B. Zajonc},
  journal={Current Directions in Psychological Science},
  pages={224 - 228}
  • R. Zajonc
  • Published 1 December 2001
  • Psychology, Biology
  • Current Directions in Psychological Science
In the mere-repeated-exposure paradigm, an individual is repeatedly exposed to a particular stimulus object, and the researcher records the individual's emerging preference for that object. Vast literature on the mere-repeated-exposure effect shows it to be a robust phenomenon that cannot be explained by an appeal to recognition memory or perceptual fluency. The effect has been demonstrated across cultures, species, and diverse stimulus domains. It has been obtained even when the stimuli… 

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