Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?

@article{Roth2010MentalMF,
  title={Mental models for web objects: Where do users expect to find the most frequent objects in online shops, news portals, and company web pages?},
  author={Sandra P. Roth and Peter Schmutz and Stefan L. Pauwels and Javier A. Bargas-Avila and Klaus Opwis},
  journal={Interacting with Computers},
  year={2010},
  volume={22},
  pages={140-152}
}
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