Mental imagery in associative learning and memory

  title={Mental imagery in associative learning and memory},
  author={Allan Paivio},
  journal={Psychological Review},
  • A. Paivio
  • Published 1 May 1969
  • Psychology
  • Psychological Review
items. Paivio and Yuille (1967) compared the two mediation set conditions with a control condition in which 5s were instructed to use rote repetition and found that the imaginal and verbal sets produced much better learning than did the repetition set, but the predicted interaction with concreteness did not occur. That is, the imagery set was no less effective than the verbal even with abstract pairs. Yuille and Paivio (1968) attempted to induce stronger mediation sets by having 5s first… 

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