Mental contamination and mental correction: unwanted influences on judgments and evaluations.

@article{Wilson1994MentalCA,
  title={Mental contamination and mental correction: unwanted influences on judgments and evaluations.},
  author={T. Wilson and N. Brekke},
  journal={Psychological bulletin},
  year={1994},
  volume={116 1},
  pages={
          117-42
        }
}
We define mental contamination as the process whereby a person has an unwanted response because of mental processing that is unconscious or uncontrollable. This type of bias is distinguishable from the failure to know or apply normative rules of inference and can be further divided into the unwanted consequences of automatic processing and source confusion, which is the confusion of 2 or more causes of a response. Mental contamination is difficult to avoid because it results from both… Expand
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