• Corpus ID: 10405027

Mental Accounting and Mobile Banking : Can labeling an M-PESA account increase savings ? ∗ Preliminary Results

@inproceedings{Gong2015MentalAA,
  title={Mental Accounting and Mobile Banking : Can labeling an M-PESA account increase savings ? ∗ Preliminary Results},
  author={Erick Gong and Kelly Jones},
  year={2015}
}
Working with a sample of vulnerable women in Kenya, we conduct a field experiment involving a savings intervention consisting of a labeled mobile banking (M-PESA) account, savings goal setting, and text message reminders. The effect of the intervention on savings is positive but imprecisely estimated. The intervention did lead to statistically significant increases in savings for those who report having problems saving due to spending on temptation goods. In addition, individuals with… 

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