Men as cultural ideals: Cultural values moderate gender stereotype content.

@article{Cuddy2015MenAC,
  title={Men as cultural ideals: Cultural values moderate gender stereotype content.},
  author={Amy J. C. Cuddy and Elizabeth Baily Wolf and Peter Glick and Susan Crotty and Jihye Chong and Michael I. Norton},
  journal={Journal of personality and social psychology},
  year={2015},
  volume={109 4},
  pages={
          622-35
        }
}
Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different measures, Americans rated men as less collectivistic than women, whereas Koreans rated men as more collectivistic than women. In Study 3, bicultural Korean Americans who completed a survey in English about American targets rated… Expand
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