Memory for humorous cartoons.

@article{Schmidt2001MemoryFH,
  title={Memory for humorous cartoons.},
  author={Stephen R. Schmidt and A R Williams},
  journal={Memory & cognition},
  year={2001},
  volume={29 2},
  pages={305-11}
}
Incidental memory for three types of cartoons was compared: original cartoons, literal translations of the originals, and weird cartoons created by inserting incongruous material into the literal translations. In Experiment 1, the three types of cartoons were mixed together in lists. In Experiment 2, each list contained only two cartoon types. In both experiments, original cartoons were remembered better than the literal and the weird cartoons, whereas the literal and the weird cartoons were… CONTINUE READING

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