Memory and perception of brand mentions and placement of brands in songs

  title={Memory and perception of brand mentions and placement of brands in songs},
  author={Eric Delattre and Ana Colovic},
  journal={International Journal of Advertising},
  pages={807 - 842}
Although brand placement in movies and TV series has attracted significant interest from researchers and practitioners, little is known about the financed insertion of brands in songs. However, evidence is growing that this kind of placement could be of interest for addressing certain types of target audience. This article sheds light on this new form of communication, and highlights its interest for advertisers. It also studies its effectiveness. Based on a web survey, the paper analyses… Expand
The impact of brand name placement in song lyrics on brand attitudes: does the attitude toward the artist matter?
As the overload of advertising in traditional media is causing annoyance with the audience (Fennis and Bakker, 2001) leading to advertising avoidance (Woltman-Elpers et al., 2003), marketers areExpand
Comparing Brand Placements And Advertisements on Brand Recall And Recognition
ABSTRACT Despite the popularity of brand placements in television programming, little is known about their effectiveness when they are used separately compared with when they are combined withExpand
Brand Placement in a Movie Song and its Impact on Brand Equity
Abstract The article aims to find out the impact of brand name used in the movie song lyrics on its brand equity, consumer attitude, and brand personality. It is a primary research, which consists ofExpand
Turn It Up: That’s My Song in That AD
Music continues to be a “considerable component” (Oakes, 2007) in marketing communications, especially television advertising. Research has shown that music can affect attention, recall, and purchaseExpand
Product placements in movies and on Broadway
Product placement is increasing in importance as a non-traditional method to reach consumers. A review of previous research on this topic indicates three research gaps: the need for additionalExpand
Consumer reactions to paid versus unpaid brand name placement in song lyrics
Purpose More and more artists mention brand names in their song lyrics; yet, their motivation to do so might differ. While some artists mention brand names out of brand love, other artistsExpand
Music and its multitude of meanings: Exploring what makes brand placements in music videos authentic
Despite the ubiquity of music in consumers’ lives and its potential to sell nonmusical products, qualitative research examining brand placements in music is rather limited. Especially absent isExpand
Must be the Music: Examining the Placement Effects of Character-Brand Association and Brand Prestige on Consumer Brand Interest within the Music Video Context
First introduced as a way to promote an artist's music, the music video now serves as a communication tool that influences viewers’ consumption patterns across a variety of product categories.Expand
Do low involved brands have better consumer perception due to product placement in emerging markets?
Abstract The purpose of this paper is to examine the role of the product placement in the film on purchase intention, attitude and change in perception. For this study, we selected recently releasedExpand
Yo, DJ, That's My Brand: An Examination of Consumer Response to Brand Placements in Hip-Hop Music
This study examines the impact of hip-hop culture identity and the role of product congruency in brand placement in music. By using original songs to conduct a 2 (prominence) × 2 (hip-hop cultureExpand


Product Placement in Movies: The Effect of Prominence and Mode on Audience Recall
Abstract A promotional strategy of growing interest is the placement of branded products in movies. An experiment compared the recall effectiveness of common product-placement strategies with eachExpand
Should Product Placement in Movies Be Banned
Product placement is a flourishing promotional strat- egy. It is the contentious practice of arranging for brand-name goods to make prominent, paid-for appearances in films, television pro- grams,Expand
A Study of Factors Affecting Consumer Evaluations and Memory of Product Placements in Movies
Abstract An important issue for a firm wishing to invest in a product placement is deciding how its product or brand is going to be presented within the movie. Accordingly, the objective of thisExpand
The Impact of Sports Sponsorship on Consumers' Brand Attitudes and Recall: The Case of NASCAR Fans
Abstract A television clip of a NASCAR race, complete with commercials, was used to assess the impact of brand sponsorship on consumer attitude and recall. Attitudes towards the brands that appearedExpand
Entertainment Marketing and Experiential Consumption
The placement of brand references within mainstream entertainment (called here ‘entertainment marketing’) is a rapidly evolving marketing communications field in its scale and sophistication. MuchExpand
More than meets the eye
A growing research literature suggests that visual brand placements need not be recalled in order to have an impact on brand attitudes. In an experimental study working with an authentic televisionExpand
Recall of Brand Placements in Computer/Video Games
  • M. Nelson
  • Psychology
  • Journal of Advertising Research
  • 2002
ABSTRACT Product placements have become popular across media, including computer and video games, as a way to increase brand awareness. This paper explores effectiveness of placing brands in a racingExpand
Commercial Influences in the Lyrics of Popular American Music of the Postwar Era
This study is the third in a program of research consisting of content analyses of commercial influences in popular cultural products. The first two studies, which looked at the texts of bestsellingExpand
Brand Placement: A Review
This review clarifies the definition of brand placement and outlines an emerging body of research into placement, especially in its potential impact on program audiences. Expand
Consumers' Perceptions of the Ethics and Acceptability of Product Placements in Movies: Product Category and Individual Differences
Abstract Product placement in movies is an important emerging area of marketing and advertising communications, but it also raises controversial ethical issues. In order to investigate these issuesExpand