Memory and perception of brand mentions and placement of brands in songs

@article{Delattre2009MemoryAP,
  title={Memory and perception of brand mentions and placement of brands in songs},
  author={Eric Delattre and Ana Colovic},
  journal={International Journal of Advertising},
  year={2009},
  volume={28},
  pages={807 - 842}
}
Although brand placement in movies and TV series has attracted significant interest from researchers and practitioners, little is known about the financed insertion of brands in songs. However, evidence is growing that this kind of placement could be of interest for addressing certain types of target audience. This article sheds light on this new form of communication, and highlights its interest for advertisers. It also studies its effectiveness. Based on a web survey, the paper analyses… Expand
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