Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels

  title={Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels},
  author={Nawal Zaki and Nermeen Abuzied},
  journal={International Journal of Heritage, Tourism, and Hospitality},
  • N. ZakiNermeen Abuzied
  • Published 1 October 2017
  • Business
  • International Journal of Heritage, Tourism, and Hospitality
The concept of “experience economy “ has evolved as an imperative field of study in tourism and hospitality within the marketing discipline. Purpose -The aims of the present study is to facilitate better understanding of the concept of “experience economy”, and to examine the influence of four dimensions (facets) of tourist service experience (4Es); i.e. educational, esthetic, escapist, and entertainment experiences on their memories and focuses on maximize their loyalty intentions, as… 

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