Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels

@article{Zaki2017MemorableEE,
  title={Memorable Experience Economy: Investigating Tourists’ Experience on Memories and Loyalty in Egypt’ Brand Resort Hotels},
  author={N. Zaki and Nermeen Abuzied},
  journal={International Journal of Heritage, Tourism, and Hospitality},
  year={2017},
  volume={11},
  pages={178-198}
}
  • N. Zaki, Nermeen Abuzied
  • Published 2017
  • Business
  • International Journal of Heritage, Tourism, and Hospitality
  • The concept of “experience economy “ has evolved as an imperative field of study in tourism and hospitality within the marketing discipline. Purpose -The aims of the present study is to facilitate better understanding of the concept of “experience economy”, and to examine the influence of four dimensions (facets) of tourist service experience (4Es); i.e. educational, esthetic, escapist, and entertainment experiences on their memories and focuses on maximize their loyalty intentions, as… CONTINUE READING

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