Memes as games: The evolution of a digital discourse online

@article{SeiffertBrockmann2018MemesAG,
  title={Memes as games: The evolution of a digital discourse online},
  author={Jens Seiffert-Brockmann and Trevor Diehl and Leonhard Dobusch},
  journal={New Media \& Society},
  year={2018},
  volume={20},
  pages={2862 - 2879}
}
This study proposes a theoretical framework for understanding how and why certain memes prevail as a form of political discourse online. Since memes are constantly changing as they spread, drawing inferences from a population of memes as concrete digital artifacts is a pressing challenge for researchers. This article argues that meme selection and mutation are driven by a cooperative combination of three types of communication logic: wasteful play online, social media political expression, and… 

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