• Corpus ID: 19034835

Meme creation and sharing processes: individuals shaping the masses

  title={Meme creation and sharing processes: individuals shaping the masses},
  author={Ian Miller and Gerald C. Cupchik},
The propagation of online memes is initially influenced by meme creators and secondarily by meme consumers, whose individual sharing decisions accumulate to determine total meme propagation. We characterize this as a sender/receiver sequence in which the first sender is also the creator. This sequence consists of two distinct processes, the creation process and the sharing process. We investigated these processes separately to determine their individual influence on sharing outcomes. Our study… 

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