Megaphones to the Internet and the World: The Role of Blogs in Corporate Communications

  title={Megaphones to the Internet and the World: The Role of Blogs in Corporate Communications},
  author={Charles Stephen Catalano},
  journal={International Journal of Strategic Communication},
  pages={247 - 262}
  • C. S. Catalano
  • Published 15 October 2007
  • Business
  • International Journal of Strategic Communication
Corporations can create blogging guidelines, implement Web log monitoring-and-analysis programs, and launch blogs to capitalize upon this new medium of communication. During the next five years, blogging will not render the traditional tools of communication obsolete nor will it usher in a new era of corporate communications; however, it will become a permanent, fully integrated, and vital part of the media landscape. Students, academics, and practitioners interested in corporate communications… 
Organizational blogging: a case study of a corporate weblog from an employee perspective
Purpose – The aim of this paper is to address and discuss usage and implications of a weblog in a corporate communication context from an employees' perspective. Design/methodology/approach – The
Blogging as a Communication Strategy for Government Agencies: A Danish Case Study
More and more government agencies are starting to use social media as part of their communication strategy to increase organizational transparency, collaborations inside and outside the organization,
Managing social media for strategic communication in New Zealand universities: Implications from a case study
Social media continue to be a prevailing topic in the strategic communication studies, with a predominant focus on how to leverage new technologies to the advantage of organisations, especially
Blogging the brand: Meaning transfer and the case of Weight Watchers’ online community
Brand communities are becoming increasingly popular online. The current study examines the Weight Watchers online brand community to understand the role consumer engagement plays in shaping brand
Web Sites as a Dialogic Tool for Charitable Fundraising NPOs: A Comparative Study
Non-profit organizations (NPOs), which often dispose of a limited budget, can employ their Web sites strategically to communicate with important stakeholders. However, little research, especially in
Social theories for strategic communication
Social theory provides strategic communication with a basic understanding of the societal role of the practice, and its ethical and political consequences. This chapter draws out some key conclusions
Changing Channels
Many health promotion campaigns are designed to communicate complex, potentially ambiguous messages. The strategic communication stages of formative research, strategy, tactics, and evaluation
Internetbasierte CSR-Kommunikation
Das Aufkommen des Internet und insbesondere des Social Web (das sog. Web 2.0) haben die Moglichkeiten der Corporate Social Responsibility-Kommunikation (CSRKommunikation) radikal verandert.
Hybrid toolboxes: Conceptual and empirical analysis of blending patterns in application of hybrid media
It is unclear to what extent the performance potential of hybrid media concepts is utilized in different application fields and what the drivers of the use and performance of these concepts are.


New Media and Internet Activism: From the ‘Battle of Seattle’ to Blogging
This dissertation aims to provide a history of web exceptionalism from 1989 to 2002, a period chosen in order to explore its roots as well as specific cases up to and including the year in which descriptions of “Web 2.0” began to circulate.
Bloggers' Expectations of Privacy and Accountability: An Initial Survey
  • F. Viégas
  • Computer Science, Psychology
    J. Comput. Mediat. Commun.
  • 2005
An initial snapshot, based on an online survey of weblog authors, of bloggers' subjective sense of privacy, and of their perceptions of liability, is presented, suggesting that the social norms of bloggers are emergent and self-imposed.
Blogging and the Politics of Melancholy
Abstract: Blogging, the publication of on-line diaries with links to other Web sites, is a recent activity and yet is already producing its celebrities. The author analyzes diary entries posted over
Mechanisms of an Online Public Sphere: The Website Slashdot
The article studies the mechanisms, both normative and in code, that are vital to Slashdot's functioning, and shows how they help Slashdot function as a public sphere.
Electronic Media: Then, Now, and Later
1. Electronic Media in a Changing Environment. 2. Tuning into Radio. 3. Turning on the Television. 4. Exploring Cable, Satellite, and Other Delivery Systems. 5. Logging onto the Internet. 6. The
Gender, Identity, and Language Use in Teenage Blogs
The results suggest that teenagers stay closer to reality in their online expressions of self than has previously been suggested, and that these explorations involve issues, such as learning about their sexuality, that commonly occur during the adolescent years.
What is Web 2.0: Design Patterns and Business Models for the Next Generation of Software
This paper was the first initiative to try to define Web 2.0 and understand its implications for the next generation of software, looking at both design patterns and business modes. Web 2.0 is the
The Cluetrain Manifesto: The End of Business as Usual
From the Publisher: The Cluetrain Manifesto burst onto the scene in March of 1999 with ninety-five theses nailed up on the Web. Within days, had ignited a vibrant global
The structural transformation of the public sphere : an inquiryinto a category of bourgeois society
Part 1 Introduction - preliminary demarcation of a type of Bourgeois Public Sphere: the initial question remarks on the type representative publicness on the genesis of the Bourgois Public Sphere.
Are You Content with the Content? Intellectual Property Implications of Weblog Publishing, 21 J. Marshall J. Computer & Info. L. 439 (2003)
  • A. Malik
  • Sociology, Political Science
  • 2003
Comment la loi sur la propriete intellectuelle tient-elle compte des particularites du weblog, le dernier moyen d'expression et de communication dans le cyberespace ? Les webloggers doivent etre