Mega-Sporting Events in Asia — Impacts on Society, Business and Management: An Introduction
@article{Dolles2008MegaSportingEI, title={Mega-Sporting Events in Asia — Impacts on Society, Business and Management: An Introduction}, author={Harald Dolles and Sten S{\"o}derman}, journal={Asian Business \& Management}, year={2008}, volume={7}, pages={147-162} }
Mega-sporting events today are central stages that not only feature professional athletes representing their country in competing for excellence, but also provide host nations with a universally legitimate way to present and promote their national identities and cultures on a global scale. This introduction to the special issue of Asian Business & Management on ‘Mega-sporting events in Asia’ suggests insights into the emerging field of research related to mega-events and sport and summarizes…
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