Mega-Sporting Events in Asia — Impacts on Society, Business and Management: An Introduction

@article{Dolles2008MegaSportingEI,
  title={Mega-Sporting Events in Asia — Impacts on Society, Business and Management: An Introduction},
  author={Harald Dolles and Sten S{\"o}derman},
  journal={Asian Business \& Management},
  year={2008},
  volume={7},
  pages={147-162}
}
Mega-sporting events today are central stages that not only feature professional athletes representing their country in competing for excellence, but also provide host nations with a universally legitimate way to present and promote their national identities and cultures on a global scale. This introduction to the special issue of Asian Business & Management on ‘Mega-sporting events in Asia’ suggests insights into the emerging field of research related to mega-events and sport and summarizes… 

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