Meeting the consumer challenge through genetically customized wine-yeast strains.

@article{Pretorius2002MeetingTC,
  title={Meeting the consumer challenge through genetically customized wine-yeast strains.},
  author={Isak S Pretorius and Florian Franz Bauer},
  journal={Trends in biotechnology},
  year={2002},
  volume={20 10},
  pages={426-32}
}
Wine producers are facing intensifying competition brought about by a widening gap between wine production and wine consumption, a shift of consumer preferences away from basic commodity wine to top quality wine, and economic globalization. Consequently, they are calling for a total revolution in the 'magical' world of wine. The process of transforming the wine industry from a production- to a market-orientated industry results in an increasing dependence on, amongst others, biotechnological… CONTINUE READING

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