Medical advertising in the popular press: almanacs and the growth of proprietary medicines.

@article{Curth2008MedicalAI,
  title={Medical advertising in the popular press: almanacs and the growth of proprietary medicines.},
  author={L. Curth},
  journal={Pharmacy in history},
  year={2008},
  volume={50 1},
  pages={
          3-16
        }
}
  • L. Curth
  • Published 2008
  • Medicine
  • Pharmacy in history
The history of retailing is a topic that has attracted increasing attention over the past two decades. Much of this has focused on the role that distribution and consumption have played in the evolution of modern economic and cultural systems, generally based on documentation such as trade reports, articles in the trade press, business records or other archival material.1 Unfortunately, there are relatively few surviving sources of this kind for the early modern period. As a result, the… Expand
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