Mediating cultural encounters at sea: dining in the modern cruise industry

  title={Mediating cultural encounters at sea: dining in the modern cruise industry},
  author={Shayan S. Lallani},
  journal={Journal of Tourism History},
  pages={160 - 177}
ABSTRACT Before the mid-twentieth century, cruises were largely the preserve of elites. However by 1970 there was a dramatic shift toward a predominantly middle-class customer base; this change generated a need to revamp menus to satisfy the tastes of a new type of client. The mass-market cruise lines that dominate the modern era of cruising – from 1970 – increasingly offered passengers cuisine marketed as exotic – in ways that evoked ethnic or geographic ‘Others’. Companies used food as a way… 

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