Media sociology

  title={Media sociology},
  author={Todd Gitlin},
  journal={Theory and Society},
  • Todd Gitlin
  • Published 1 September 1978
  • Sociology
  • Theory and Society
It’s a journey: from media effects to dynamic systems
ABSTRACT This paper aims to demonstrate how an analytical paradigm shift from the General Linear Model (GLM) used in most communication processes and effects research to dynamic systems theory (DST,
Sourcing and Framing the 'War on Terror'. A Study of Attribution in Elite Newspaper Coverage.
The 'war on terror', described as the most important framing case of our time, is analysed in this study of elite newspaper coverage primarily in terms of the 'attribution of responsibility' for
Norsk medieforskning i sosiologiens første år
Da sosiologisk forskning ble etablert i Norge pa slutten av 1940-tallet var analyser av medier og massekommunikasjon et helt sentralt forskningsomrade i den nye amerikanske, empiriske sosiologien man
Theorizing platformization from the perspective of the connection between mobile journalism and political participation
The thesis of platformization derives from mediatization theory, and consists of platform logic and platform architecture, and is represented by platform functionality, platform automation, mobile mediality, and platform-based sociality.
The Many-Sided Franklin Ford and the History of a Post-Discipline
Building on recent works emphasizing the “post-disciplinary” status of communication research, this article explores the implications of this thesis for the history of communication studies. While
The Past and Future of Speech
  • How Machines Came to Speak
  • 2022
“A Primitive but Effective Means of Conveying Ideas”
  • How Machines Came to Speak
  • 2022
Moving Images and Early Twentieth-Century Public Opinion
  • History
    How Machines Came to Speak
  • 2022
Transmitters, Relays, and Messages
  • Computer Science
    How Machines Came to Speak
  • 2022


The Leader in Family Planning and the Two-Step Flow Model
The opinion leader is primarily a legitimacy-producer. While the two- step flow model has been found to apply in family planning studies indicate that the family planning opinion leader differs from
A Test of the Two-Step Flow in Diffusion of a New Product
,One of the most frequently quoted but least well documented findings from the 1940 Erie County voting study was the hypothesis of the “two-step flow of communication.” Finding that opinion leaders
Diffusion of Knowledge of the Major News Story
Analyzing data gathered in studies of three different “news breaks,” the authors describe apparent regularities in the diffusion process and note differences in the functions of the newspaper and
Personal Influence: The Part Played by People in the Flow of Mass Communications
First published in 1955, "Personal Influence" reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the
Encoding and Decoding in the television discourse
The author gives as TV examples and alerts about the danger of developing a study of communication too formalist the necessity of distinctions between the different process of expression and interpretation of messages.
Two Faces of Power
The concept of power remains elusive despite the recent and prolific outpourings of case studies on community power. Its elusiveness is dramatically demonstrated by the regularity of disagreement as
The Two-Step Flow of Communication: An Up-To-Date Report on an Hypothesis
The hypothesis that "ideas often flow from radio and print to opinion leaders and from these to the less active sections of the population" has been tested in several successive studies. Each study
The People's Choice, Second Edition (New York: Columbia
  • 1948