Corpus ID: 148611018

Media literacy and advertising discourse in three schools in Guayaquil

  title={Media literacy and advertising discourse in three schools in Guayaquil},
  author={Juan Carlos Rey and V{\'i}ctor Hern{\'a}ndez-Santaolalla and Francisco Roberto Silva-Vera and Eva Meandro-Fraile},
  journal={Convergencia-revista De Ciencias Sociales},
The advent of new technologies in everyday life has brought about a major shift in determining both the relationships between subjects, and the ways in which reality is interpreted and understood. Therefore, media literacy is posed today as an indispensable discipline in educational systems worldwide. This article presents the results of an experiment with high-school students. The aim of the experiment is to see to what extent media literacy can be useful to enhance the interpretative… Expand


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