Media images of men: Trends and consequences of body conceptualization.

  title={Media images of men: Trends and consequences of body conceptualization.},
  author={Jamie C. Farquhar and Louise Wasylkiw},
  journal={Psychology of Men and Masculinity},
In the current investigation, the authors examined how men are presented in popular media and the effects of such presentations on male adolescents’ self-evaluations. In a content analysis of male models in advertisements of Sports Illustrated, Study 1 showed that media ideals increasingly emphasize aesthetic versus performance attributes of men. In Study 2, male adolescents (N 107) were randomly assigned to view either images of male ideals emphasizing aesthetic attributes, images of male… 

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