Media effects : advances in theory and research

  title={Media effects : advances in theory and research},
  author={J. Bryant and D. Zillmann},
Contents: Preface. M. McCombs, A. Reynolds, News Influence on Our Pictures of the World. D. Zillmann, Exemplification Theory of Media Influence. G. Gerbner, L. Gross, M. Morgan, N. Signorielli, J. Shanahan, Growing up With Television: Cultivation Processes. L.J. Shrum, Media Consumption and Perceptions of Social Reality: Effects and Underlying Processes. D.R. Roskos-Ewoldsen, B. Roskos-Ewoldsen, F.R.D. Carpentier, Media Priming: A Synthesis. A. Bandura, Social Cognitive Theory of Mass… Expand
1,681 Citations
The Politics of Media, Questioning for Minimum or Maximum Effect?
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Cultivation Effects of a Newspaper on Reality Estimates and Explicit and Implicit Attitudes
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Media Influence as Persuasion
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