Media and sustainable apparel buying intention

  title={Media and sustainable apparel buying intention},
  author={Orpha de Lenne and Laura Vandenbosch},
Purpose Using the theory of planned behavior, the purpose of this paper is to examine the relationships between different types of media and the intention to buy sustainable apparel and test whether attitudes, social norms, and self-efficacy beliefs may explain these relationships. Design/methodology/approach A cross-sectional survey study was conducted among 681 young adults (18-26 years old). Findings Exposure to social media content of sustainable… CONTINUE READING