Media and cultural imperialism reconsidered

@article{Sparks2012MediaAC,
  title={Media and cultural imperialism reconsidered},
  author={C. Sparks},
  journal={Chinese Journal of Communication},
  year={2012},
  volume={5},
  pages={281 - 299}
}
  • C. Sparks
  • Published 2012
  • Sociology
  • Chinese Journal of Communication
The theory of media and cultural imperialism is today largely discredited. This article reviews the classical theory, particularly as developed by Schiller and identifies a number of its key elements. The main objections to this view are then briefly rehearsed, and their conclusive force is accepted. The article then considers how changes in the last decade have made the successor theories, which are variants of globalization, increasingly unsatisfactory. It is noted that in other disciplines… Expand
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