Media Management in Theory and Practice

@inproceedings{Mierzejewska2010MediaMI,
  title={Media Management in Theory and Practice},
  author={Bozena I. Mierzejewska},
  year={2010}
}
2 13 I n the field of mass communication, the term theory is often loosely defined. Paradigms, conceptual frameworks, models, normative theories, and, of course, actual theories are all frequently referred to as " theory, " although they represent very different constructs. As traditionally defined in science, a theory is a systematically related set of statements about the causes or relationships underlying observable phenomena (Rudner, 1966). Theories are developed by abstracting from… CONTINUE READING

From This Paper

Topics from this paper.
3 Citations
40 References
Similar Papers

References

Publications referenced by this paper.
Showing 1-10 of 40 references

Advertising practitioner perceptions of HDTV advertising : A diffusion of innovations perspective

  • K. Pashupati, A. Kendrick
  • International Journal on Media Management
  • 2008
1 Excerpt

Capital and control : Consequences of different forms of newspaper ownership

  • R. G. Picard, A. van Weezel
  • International Journal on Media Management
  • 2008
1 Excerpt

Invisible on the frontlines of the media revolution

  • C. A. Hollifield
  • International Journal on Media Management
  • 2008
1 Excerpt

Does media management matter ? Establishing the scope , rationale , and future research agenda for the discipline

  • L. Küng
  • Journal of Media Business Studies
  • 2007
2 Excerpts

What to read in the morning ? A niche analysis of free daily papers and paid papers in Korea

  • K. Yi, Y. Sung
  • International Journal on Media Management
  • 2007
1 Excerpt

Theoretical approaches in media management research

  • B. Mierzejewska, A. HollifieldC.
  • 2006

Environmental and market changes driving strategic planning in media firms

  • R. Picard
  • 2004
1 Excerpt

A lesson from the New York Times : Timing and the management of cultural change

  • G. Sylvie
  • International Journal of Media Management
  • 2003
1 Excerpt

Culture , creativity and convergence : Managing journalists in a changing information workplace

  • K. C. Killebrew
  • International Journal of Media Management
  • 2003
2 Excerpts

Similar Papers

Loading similar papers…