• DOI:10.1177/0973258617743625
Corpus ID: 148879467

Media Literacy and Education in India During Times of Communication Abundance

@article{Jayachandran2018MediaLA,
  title={Media Literacy and Education in India During Times of Communication Abundance},
  author={J. Jayachandran},
  journal={Journal of Creative Communications},
  year={2018},
  volume={13},
  pages={73 - 84}
}

J. Jayachandran

Published 2018

Political Science

Journal of Creative Communications

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Media literacy has been a persistent, but under-engaged concern in India despite its media explosion.This commentary examines media literacy against various dimensions like the public sphere, market, technology and access, civil society and citizen activism to identify the limitations and possibilities. In the process, it proposes inclusive, multi-pronged continuous approaches to build critical awareness, autonomies and empowered action.