Media Exposure and Viewers' Attitudes Toward Homosexuality: Evidence for Mainstreaming or Resonance?

  title={Media Exposure and Viewers' Attitudes Toward Homosexuality: Evidence for Mainstreaming or Resonance?},
  author={J. Calzo and L. M. Ward},
  journal={Journal of Broadcasting & Electronic Media},
  pages={280 - 299}
  • J. Calzo, L. M. Ward
  • Published 2009
  • Psychology
  • Journal of Broadcasting & Electronic Media
  • This study explored connections between media use and college students' attitudes of acceptance towards homosexuality (AATH). Data were collected from 1,761 undergraduates (62.7% female, MAge = 19 years). Results varied by the gender, ethnicity, and religiosity of the participants. Overall, greater media consumption among men and those who are highly religious was associated with greater AATH, whereas the reverse was true among women and those who are less religious. Although the associations… CONTINUE READING
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