Media Effects in an Era of Rapid Technological Transformation: A Case of User-Generated Content and Political Participation

@inproceedings{Dylko2012MediaEI,
  title={Media Effects in an Era of Rapid Technological Transformation: A Case of User-Generated Content and Political Participation},
  author={Ivan B. Dylko and Michael McCluskey},
  year={2012}
}
In this article, we argue that recent technological developments have made Eveland's (2003) “mix-of-attributes” (MOAs) framework particularly useful for theorizing about effects of today's “digital” media. We use an example of political user-generated content (UGC) to illustrate the framework's usefulness. We focus on 5 core attributes of UGC, which are important for understanding its nature and effects: search efficiency, customization, manipulability, cost reduction, and community orientation… CONTINUE READING

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