Media Effects: Theory and Research.

  title={Media Effects: Theory and Research.},
  author={Patti M. Valkenburg and Jochen Peter and Joseph B. Walther},
  journal={Annual review of psychology},
This review analyzes trends and commonalities among prominent theories of media effects. On the basis of exemplary meta-analyses of media effects and bibliometric studies of well-cited theories, we identify and discuss five features of media effects theories as well as their empirical support. Each of these features specifies the conditions under which media may produce effects on certain types of individuals. Our review ends with a discussion of media effects in newer media environments. This… 

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