Media Attention, Institutional Response, and Health Behavior Change

  title={Media Attention, Institutional Response, and Health Behavior Change},
  author={Itzhak Yanovitzky and Courtney Bennett},
  journal={Communication Research},
  pages={429 - 453}
This study considers media effects on behavior that are mediated through other social institutions. Examined is the extent to which changes over time in the amount of media attention to the issue of drunk driving (DD) may have contributed to the reduction in DD behavior between 1978 and 1996. It was hypothesized that media effects on DD behavior were mediated by policy response (i.e., legislation) to the DD problem. Aggregated measures of media attention, legislation, and DD behavior for 38… 

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