Media Advocacy: A Strategy for Empowering People and Communities

@article{Wallack1994MediaAA,
  title={Media Advocacy: A Strategy for Empowering People and Communities},
  author={Lawrence Wallack},
  journal={Journal of Public Health Policy},
  year={1994},
  volume={15},
  pages={420-436}
}
  • L. Wallack
  • Published 1 December 1994
  • Political Science, Education
  • Journal of Public Health Policy
Media advocacy is a new strategy that is emerging in the public health community. It has been particularly visible in communities of color. Media advocacy is defined as the strategic use of mass media to advance public policy initiatives. Media advocacy is rooted in community advocacy and has as its goal the promotion of healthy public policies. It can be differentiated from traditional mass media strategies in a number of ways. Media advocacy shifts the focus from the personal to the social… 
Media Advocacy: A Strategy for Advancing Policy and Promoting Health
TLDR
This article uses two case studies to illustrate key aspects of media advocacy, including a 5-year statewide violence prevention initiative for young people in California and the activities of a mothers' group working to improve public housing.
MEDIA ADVOCACY APPROACHES OF DEVELOPMENT AGENCIES: IMPLICATIONS FOR JOURNALISM PRACTICE IN DEVELOPING COUNTRIES
Development agencies carry out a range of media advocacy activities intended to influence mainstream and alternative media to achieve specific outcomes in the area of social development. The primary
The role of advocacy in promoting health
  • M. Wise
  • Political Science, Medicine
    Promotion & education
  • 2001
TLDR
It is noted that the quest for evidence is and will remain a vital thread of health promotion activity and the essentially political nature of health Promotion and public health has been obscured by an emphasis on gathering evidence.
Planning and implementing a community-based public health advocacy campaign: a transport case study from Australia.
TLDR
The case study demonstrates the value of a well-planned campaign and including public health advocacy in public health practice, as an important strategy to facilitate the creation of healthy environments through healthy public policy.
MEDIA ADVOCACY AND POLICY MAKING IN EGYPT: SEXUAL HARASSMENT AS A CASE STUDY
Egypt is undergoing many reforms and advocates seek to get policy makers to adopt some policy changes that can resolve many of the social problems faced by the nation. Sexual Harassment (SH) is a
Approaches to Print Media Advocacy for the Control of HIV/AIDS:Case of Cameroon Tribune and the POST Newspapers
The media remains essential for health promotion. Even with the pre-eminence of the new and electronic media, research shows that the print media still plays a vital role in advocacy as it is widely
Policy Advocacy Interventions for Health Promotion and Education: Advancing the State of Practice
Health promotion specialists increasingly recognize that to be effective in improving the health and quality of life of citizens, they must incorporate policy advocacy interventions as integral, if
Evidence, power, and policy change in community-based participatory research.
TLDR
Effective action to promote policies that improve population health requires a deeper understanding of the roles of scientific evidence and political power in bringing about policy change; the appropriate scales for policy change, from community to global; and the participatory processes that best acknowledge the interplay between power and evidence.
Media Advocacy and Underage Drinking Policies: A Study of Louisiana News Media From 1994 Through 2003
TLDR
Examining press coverage in the Baton Rouge Advocate and the New Orleans Times-Picayune newspapers and Louisiana State legislation pertaining to underage drinking from January 1994 to June 2003 and evidence of media priming and framing of underage drinking and four related legislative policies concludes that more work is needed to understand how media advocacy strategies may hinder enactment of bills.
The sociocultural and political influences on the practice of media advocacy: The case of sexual harassment in Egypt
The sociocultural context, in which media advocacy is practised, results in several influential factors that affect its effectiveness, outcomes, and success/failure. The objective of this article is
...
...

References

SHOWING 1-10 OF 40 REFERENCES
Media Advocacy and Public Health: Power for Prevention
Agenda-Setting Research: Where Has It Been, Where Is It Going?
Understanding the processes of influence in societies has intrigued generations of scholars. One method of studying such influence in modern democracy is to investigate mass media, public, and policy
Is anyone responsible? How television frames political issues.
A disturbingly cautionary tale, "Is Anyone Responsible?" anchors with powerful evidence suspicions about the way in which television has impoverished political discourse in the United States and at
Health and medicine on television.
TLDR
The results indicate that television has become the mainstream of culture in the United States, bringing otherwise disparate and divergent styles of life closer together.
Building a Theory of News Content: A Synthesis of Current Approaches. Journalism Monographs Number 103.
Intended to aid theory building in the study of influences on news content, this paper examines how five basic theoretical approaches to studying news content can be integrated into J. Herbert
News That Matters: Television and American Opinion
Almost twenty-five years ago, Shanto Iyengar and Donald R. Kinder first documented a series of sophisticated and innovative experiments that unobtrusively altered the order and emphasis of news
The Press and Foreign Policy
  • J. F. Scott
  • Political Science
    The Journal of Modern History
  • 1931
THE PRESS AND FOREIGN POLICY' IT IS a defect of some of the studies of the diplomatic background of the Great War that they tend to ignore the influence on pre-war diplomacy of public opinion in
Poverty and health. Prospective evidence from the Alameda County Study.
TLDR
The hypothesis that properties of the sociophysical environment may be important contributors to the association between low socioeconomic status and excess mortality is supported, and that this contribution is independent of individual behaviors.
Social/economic status and disease.
TLDR
This review touches on the issues of what social class is and its meaning and draws largely on data from England and Wales to examine trends over time, including the generality of social class findings in different cultures.
...
...