Media Advocacy: A Strategy for Empowering People and Communities

  title={Media Advocacy: A Strategy for Empowering People and Communities},
  author={Lawrence Wallack},
  journal={Journal of Public Health Policy},
  • L. Wallack
  • Published 1 December 1994
  • Political Science, Education
  • Journal of Public Health Policy
Media advocacy is a new strategy that is emerging in the public health community. It has been particularly visible in communities of color. Media advocacy is defined as the strategic use of mass media to advance public policy initiatives. Media advocacy is rooted in community advocacy and has as its goal the promotion of healthy public policies. It can be differentiated from traditional mass media strategies in a number of ways. Media advocacy shifts the focus from the personal to the social… 
Media Advocacy: A Strategy for Advancing Policy and Promoting Health
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