Media, Aggregators, and the Link Economy: Strategic Hyperlink Formation in Content Networks

@article{Dellarocas2013MediaAA,
  title={Media, Aggregators, and the Link Economy: Strategic Hyperlink Formation in Content Networks},
  author={Chrysanthos Dellarocas and Zsolt Katona and William Rand},
  journal={Management Science},
  year={2013},
  volume={59},
  pages={2360-2379}
}
A key property of the World Wide Web is the possibility for firms to place virtually costless links to third-party content as a substitute or complement to their own content. This ability to hyperlink has enabled new types of players, such as search engines and content aggregators, to successfully enter content ecosystems, attracting traffic and revenues by… CONTINUE READING