Meat-related cognitive dissonance: A conceptual framework for understanding how meat eaters reduce negative arousal from eating animals

@article{Rothgerber2020MeatrelatedCD,
  title={Meat-related cognitive dissonance: A conceptual framework for understanding how meat eaters reduce negative arousal from eating animals},
  author={H. Rothgerber},
  journal={Appetite},
  year={2020},
  volume={146}
}
Meat eaters encounter a conflict between their eating behavior and their affections toward animals. Because this "meat paradox" highlights discrepancies between behavior and various ideals, a number of experts have focused on cognitive dissonance theory to explain the psychology of eating meat. The present work presents a framework to understand the phenomenon of meat-related cognitive dissonance (MRCD), herein defined as occurring when the dissonant state involves recognition of one's behavior… Expand
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