Meat, morals, and masculinity

@article{Ruby2011MeatMA,
  title={Meat, morals, and masculinity},
  author={M. B. Ruby and S. Heine},
  journal={Appetite},
  year={2011},
  volume={56},
  pages={447-450}
}
Much research has demonstrated that people perceive consumers of "good," low-fat foods as more moral, intelligent, and attractive, and perceive consumers of "bad," high-fat foods as less intelligent, less moral, and less attractive. Little research has contrasted perceptions of omnivores and vegetarians, particularly with respect to morality and gender characteristics. In two between-subject studies, we investigated people's perceptions of others who follow omnivorous and vegetarian diets… Expand
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