Measuring trust in financial services : the Trust Index

  title={Measuring trust in financial services : the Trust Index},
  author={Christine Ennew and Harjit Sekhon},
  • Christine Ennew, Harjit Sekhon
  • Published 2007
Christine Ennew and Harjit Sekhon report on work to develop a broadhased measure of consumer trust in financial services, the Trust Index Customers face high levels of risk when purchasing financial services, often having difficulty judging product performance and needing to trust financial services institutions to offer products of appropriate type and quahty. However, there is growing evidence to suggest that levels of trust may be a cause for concern and that the extent to which financial… CONTINUE READING

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' Relationship Marketing of Services - Growing Interest , Emerging Perspectives '

L. Berry
Journal of the Academy of Marketing Science • 1998