• Corpus ID: 38841390

Measuring the strategic readiness of intangible assets.

@article{Kaplan2004MeasuringTS,
  title={Measuring the strategic readiness of intangible assets.},
  author={R. Kaplan and David P. Norton},
  journal={Harvard business review},
  year={2004},
  volume={82 2},
  pages={
          52-63, 121
        }
}
Measuring the value of intangible assets such as company culture, knowledge management systems, and employees' skills is the holy grail of accounting. Executives know that these intangibles, being hard to imitate, are powerful sources of sustainable competitive advantage. If managers could measure them, they could manage the company's competitive position more easily and accurately. In one sense, the challenge is impossible. Intangible assets are unlike financial and physical resources in that… 
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