Measuring the Value of Information in NuVal Shelf Nutrition Label

@inproceedings{Liang2017MeasuringTV,
  title={Measuring the Value of Information in NuVal Shelf Nutrition Label},
  author={Feifei Liang},
  year={2017}
}
July 2017 Abstract The objective of this study is to estimate the value of information provided by the NuVal shelf nutrition label―a prominent example of a new interpretive approach to front-of-package nutrition labeling that provides a multiple-level nutrition symbol. The rollout of NuVal at a supermarket in a Midwest town allowed us to estimate a mixed logit demand model for yogurt using household and barcode-level scanner data. We found the NuVal label promoted purchases of healthier yogurts… CONTINUE READING