Measuring the Purchase Intention of Visitors to the Auto Show

@inproceedings{Hosein2011MeasuringTP,
  title={Measuring the Purchase Intention of Visitors to the Auto Show},
  author={Nasim Z. Hosein},
  year={2011}
}
  • Nasim Z. Hosein
  • Published 2011
Purpose One purpose of this paper is to examine several factors that potentially influence a consumer's purchasing decision when visiting an auto show. The other is to empirically test the hypothesized relationship between cause's attributes and purchase intention in such an environment. Design/methodology/approach This paper develops a measure for exploring the cause's attributes influencing consumer's purchasing intention. 

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