Measuring the Efficiency of Web Site Traffic Generation


A productivity model for Web sites is developed in which page views are treated as outputs, and Web pages, scripts, and certain other Web constructs as inputs. A non-parametric production function is constructed, based on empirical data for a number of Web sites, making it possible to determine which sites are most ef ficient at generating Web traffic. For inef ficient Web sites, reference sites are given from which they can learn in order to improve their performance. Web sites with special-interest content are found to perform, on average, more ef ficiently than those with general-interest content.

DOI: 10.1080/10864415.2001.11044224

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Cite this paper

@article{Alpar2001MeasuringTE, title={Measuring the Efficiency of Web Site Traffic Generation}, author={Paul Alpar and Marcus Porembski and Sebastian Pickerodt}, journal={Int. J. Electronic Commerce}, year={2001}, volume={6}, pages={53-74} }