Measuring preferences for health care interventions using conjoint analysis: an application to HIV testing.

@article{Phillips2002MeasuringPF,
  title={Measuring preferences for health care interventions using conjoint analysis: an application to HIV testing.},
  author={Kathryn A. Phillips and Tara Maddala and F. Reed Johnson},
  journal={Health services research},
  year={2002},
  volume={37 6},
  pages={1681-705}
}
OBJECTIVE To examine preferences for HIV test methods using conjoint analysis, a method used to measure economic preferences (utilities). DATA SOURCES Self-administered surveys at four publicly funded HIV testing locations in San Francisco, California, between November 1999 and February 2000 (n = 365, 96 percent response rate). STUDY DESIGN We defined six important attributes of HIV tests and their levels (location, price, ease of collection, timeliness/accuracy, privacy/anonymity, and… CONTINUE READING