Measuring individual differences in implicit cognition: the implicit association test.

@article{Greenwald1998MeasuringID,
  title={Measuring individual differences in implicit cognition: the implicit association test.},
  author={Anthony G Greenwald and Debbie E. McGhee and Judah L. Schwartz},
  journal={Journal of personality and social psychology},
  year={1998},
  volume={74 6},
  pages={1464-80}
}
An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g… CONTINUE READING