Measuring individual differences in implicit cognition: the implicit association test.

@article{Greenwald1998MeasuringID,
  title={Measuring individual differences in implicit cognition: the implicit association test.},
  author={Anthony G Greenwald and Debbie E. McGhee and Jordan L. K. Schwartz},
  journal={Journal of personality and social psychology},
  year={1998},
  volume={74 6},
  pages={
          1464-80
        }
}
An implicit association test (IAT) measures differential association of 2 target concepts with an attribute. The 2 concepts appear in a 2-choice task (2-choice task (e.g., flower vs. insect names), and the attribute in a 2nd task (e.g., pleasant vs. unpleasant words for an evaluation attribute). When instructions oblige highly associated categories (e.g., flower + pleasant) to share a response key, performance is faster than when less associated categories (e.g., insect & pleasant) share a key… Expand
Avoiding stimulus confounds in Implicit Association Tests by using the concepts as stimuli.
TLDR
A variant of the IAT, the Concept Association Task (CAT), in which the concepts themselves or synonyms of them are used as stimuli is introduced, and it is shown that the CAT yielded reasonable findings when other IAT versions appear to yield distorted ones. Expand
Personalizing the Implicit Association Test Increases Explicit Evaluation of Target Concepts
In an effort to remove a presumed confound of extrapersonal associations, Olson and Fazio (2004) introduced procedural modifications to attitude versions of the Implicit Association Test (IAT). WeExpand
Items' cross-category associations as a confounding factor in the Implicit Association Test.
  • M. Steffens, I. Plewe
  • Psychology, Medicine
  • Zeitschrift fur experimentelle Psychologie : Organ der Deutschen Gesellschaft fur Psychologie
  • 2001
TLDR
The adjectives in the evaluative categories were manipulated and stereotypic associations were found to exert a substantial influence on the size of the IAT effect, casting doubt on the assumption that the Iat effect may be interpreted as a pure measure of the degree of association between concepts. Expand
Changing the affective valence of the stimulus items influences the IAT by re-defining the category labels
The Implicit Association Test (IAT; Greenwald, McGhee, & Schwartz, 1998) is a computer-based categorization task that measures concept association strengths. Greenwald et al. (1998) demonstrated thatExpand
Validity of the Salience Asymmetry Interpretation of the IAT
The Implicit Association Test (IAT) requires responding to category contrasts such as young vs. old, male vs. female, and pleasant vs. unpleasant. In introducing the IAT, A. G. Greenwald, D. E.Expand
A Structural and Process Analysis of the Implicit Association Test
Abstract The Implicit Association Test (IAT) is based on the observation that participants find it easier to respond in the same way to exemplars of two concepts when these concepts are similarExpand
Dorsolateral prefrontal cortex and the implicit association of concepts and attributes
TLDR
Using fMRI on subjects undergoing the IAT, it is shown that the left dorsolateral prefrontal cortex, and to a lesser extent the anterior cingulate cortex, mediate inhibitory processes where manipulation of word association is required. Expand
Discriminating between the Effects of Valence and Salience in the Implicit Association Test
TLDR
The relationship between target classification fluency and salience asymmetries in the IAT was examined and the more fluently classified target category was more easily classified with the more salient attribute category in the split IAT, independent of evaluative associations. Expand
The implicit association test outperforms the extrinsic affective Simon task as an implicit measure of inter-individual differences in attitudes.
We used both the Extrinsic Affective Simon Task (EAST) and the Implicit Association Test (IAT) as implicit measures of inter-individual differences in attitudes towards political parties (ExperimentExpand
Measuring evaluative conditioning using the Implicit Association Test
Abstract When a neutral stimulus is paired with a stimulus that has strong affective properties, these properties often appear to be transferred to the neutral stimulus. This learning has been termedExpand
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