Measuring consumer switching costs in the wireless industry

  title={Measuring consumer switching costs in the wireless industry},
  author={Joseph Cullen and Oleksandr Shcherbakov},
In this paper we develop a general framework for estimating a model of consumer behavior in the wireless industry. The model reflects two distinct features of the market: durability of the handsets and potential switching costs associated with the change of service provider. In order to estimate parameters of the structural model we use consumer survey data from 2005-2009. Results using a myopic, representative consumer model suggests the presence of significant consumer switching costs… CONTINUE READING
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