Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry

@inproceedings{Nygaard2009MeasuringTC,
  title={Measuring Transaction Costs in Plural Formed Marketing Channels: An empirical investigation of franchise units in the oil industry},
  author={Arne Nygaard},
  year={2009}
}
This monograph is based on Nygaard's doctoral dissertation from 1992 and is updated with his research in this area during the period 1992-2009. The monograph is originally published 2009 by VDM Verlag: http://www.vdm-publishing.com/ 

Similar Papers

Loading similar papers…