Measuring Self-Esteem using the Implicit Association Test: The Role of the Other

  title={Measuring Self-Esteem using the Implicit Association Test: The Role of the Other},
  author={Andrew Karpinski},
  journal={Personality and Social Psychology Bulletin},
  pages={22 - 34}
  • Andrew Karpinski
  • Published 1 January 2004
  • Psychology
  • Personality and Social Psychology Bulletin
In two experiments, the use of a self-other Implicit Association Test (IAT) as a measure of implicit self-esteem was examined. In Study 1, participants completed two self-other IATs: one in which the other was unspecified and one in which the other was specified to be a close friend. Esteem-IAT scores were significantly higher for the unspecified other-IAT (d =. 82), indicating that the content of the other has a considerable influence on the over-all esteem-IAT scores. Study 2 provided a… 

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