Measuring Implicit Gender-Role Orientation: The Gender Initial Preference Task

@article{Stieger2014MeasuringIG,
  title={Measuring Implicit Gender-Role Orientation: The Gender Initial Preference Task},
  author={Stefan Stieger and Christoph Burger and Franziska R Schiller and Esther K Schulze and Martin Voracek},
  journal={Journal of Personality Assessment},
  year={2014},
  volume={96},
  pages={358 - 367}
}
Individuals prefer their name letters over nonname letters, which is known as the name-letter effect (NLE). This research aimed to examine a possible NLE for gender-role orientation (GRO) by rating letters for their gender-typicality in an initial preference task (Gender-IPT). Indeed, a clear NLE appeared: Men rated their initials as more male-typical, whereas women rated them as more female-typical. The Gender-IPT showed good convergent validity with other direct and indirect (Gender Implicit… Expand

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