Measuring Emotions in the Consumption Experience

@article{Richins1997MeasuringEI,
  title={Measuring Emotions in the Consumption Experience},
  author={Marsha L. Richins},
  journal={Journal of Consumer Research},
  year={1997},
  volume={24},
  pages={127-146}
}
Although consumption-related emotions have been studied with increasing frequency in consumer behavior, issues concerning the appropriate way to measure these emotions remain unresolved This article reviews the emotion measures currently used in consumer research and the theories on which they are based; it concludes that the existing measures are unsuited for the purpose of measuring consumption-related emotions. The article describes six empirical studies that assess the domain of consumption… Expand
1,656 Citations
Consumption-Based Emotional Responses Related to Satisfaction
  • 16
  • Highly Influenced
The mediating role of consumption emotions
  • 28
  • PDF
Emotions experienced in retail outlets: A proposed measurement scale
  • 13
  • Highly Influenced
A consumption emotion measurement development: a full-service restaurant setting
  • 75
  • Highly Influenced
...
1
2
3
4
5
...

References

SHOWING 1-10 OF 40 REFERENCES
The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior
  • 749
  • Highly Influential
Structure of Emotions
  • 230
  • PDF
...
1
2
3
4
...