Measuring Commuters' Perception on Service Quality Using SERVQUAL in Public Transportation

@article{Randheer2011MeasuringCP,
  title={Measuring Commuters' Perception on Service Quality Using SERVQUAL in Public Transportation},
  author={Kokku Randheer and Ahmed A. Al-Motawa and J PrinceVijay.},
  journal={International Journal of Marketing Studies},
  year={2011},
  volume={3},
  pages={21}
}
In the current scenario of globalization, public transportation services (PTS) need to introspect sensitivity towards the quality of services offered. In this context, this study examined the commuters’ perception on service quality offered by the public transport services of twin cities of Hyderabad and Secunderabad, India. The SERVQUAL scale is administered to measure the commuter’s perception on service quality. A survey was conducted among the commuters who were regularly availing public… 

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