• DOI:10.5539/IJMS.V3N1P21
• Corpus ID: 167975545

Measuring Commuters' Perception on Service Quality Using SERVQUAL in Public Transportation

@article{Randheer2011MeasuringCP,
  title={Measuring Commuters' Perception on Service Quality Using SERVQUAL in Public Transportation},
  author={Kokku Randheer and Ahmed A. Al-Motawa and J PrinceVijay.},
  journal={International Journal of Marketing Studies},
  year={2011},
  volume={3},
  pages={21}
}

• K. Randheer, A. Al-Motawa, J. PrinceVijay.
• Published 20 January 2011
• Business
• International Journal of Marketing Studies

In the current scenario of globalization, public transportation services (PTS) need to introspect sensitivity towards the quality of services offered. In this context, this study examined the commuters’ perception on service quality offered by the public transport services of twin cities of Hyderabad and Secunderabad, India. The SERVQUAL scale is administered to measure the commuter’s perception on service quality. A survey was conducted among the commuters who were regularly availing public transport services for travelling. A random sample of 534 respondents were taken for data collection, among them 512 were finalized for final analysis. The study concluded that the service quality delivery meets the perception of commuters. In general, people of twin cities of Hyderabad and Secunderabad are benefited with the service quality delivery by public transport services. This paper brings out a service quality image which can be adopted by other cities whose population depends on public transportation services.