Measurement of visitors ' satisfaction with public zoos in Korea using importance-performance analysis

@inproceedings{Lee2015MeasurementOV,
  title={Measurement of visitors ' satisfaction with public zoos in Korea using importance-performance analysis},
  author={Hyung-Sook Lee},
  year={2015}
}
Understanding the demands and satisfaction levels of zoo visitors becomes indispensable to sustain a flow of visitors in the increasingly competitive tourism market. This research assessed the importance and performance of the service and facilities attributes in order to measure visitor satisfaction using an importance-performance analysis (IPA). Results of the questionnaire survey of 697 visitors at six public zoos in Korea indicated that convenience and safety in observing animals were… CONTINUE READING

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