• Corpus ID: 167111796

Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research

@article{Kangal2013MeansE,
  title={Means – End Chain Theory and Laddering Technique: Applications in Consumer Behavior Research},
  author={Ayça Kangal},
  journal={Business and Economics Research Journal},
  year={2013},
  volume={4},
  pages={55-78}
}
  • A. Kangal
  • Published 1 April 2013
  • Business
  • Business and Economics Research Journal
Means – end chain (MEC) theory and laddering technique uncovers the decision making process of consumers related to marketing offerings such as goods, services and experiences in a cognitive approach from a consumer perspective view which are popularly used approaches in marketing context. The purpose of the study is to discusss and present the laddering techique to Turkish literature, which is a frequently used qualitative research method in consumer behavior, both with related theoretical… 
Farmers’ intrinsic values for adopting climate-smart practices in Kenya: empirical evidence from a means-end chain analysis
This study assesses intrinsic values and motivations farmers have for adopting various climate-smart agricultural practices in Kenya. The qualitative method of laddering was employed as an interview
Managing risk under climate change inKenyaMultiple shocks, poverty, gender,and potential for group-based approaches
.....................................................................................................................................................iii Zusammenfassung

References

SHOWING 1-10 OF 51 REFERENCES
Discussing Laddering Application by the Means-End Chain Theory
This article aims at analyzing laddering as a technique of qualitative research, emphasizing the procedures for data collection, analysis and interpretation, and its main limitations as well.
Laddering in the practice of marketing research: barriers and solutions
Purpose – The paper seeks to present discussion on laddering application in the practice of marketing, considering both academic and market researches.Design/methodology/approach – It provides
Applying the means-end chain theory and the laddering technique to the study of host attitudes to tourism
Scholars investigating local residents’ attitudes toward tourism have often used different types of measurement procedures based on positivistic paradigms, while very few researchers have based their
Integrating qualitative and quantitative methods to enhance means-end approach
TLDR
A novel laddering-matrix analysis (LMA) based on the quantitative matrix algorithm is presented, demonstrating that by integrating LMA and MEC it is possible to explore the information of the summary implication matrix without bias, thus providing extremely useful material for developing MEC computer software.
Determinants of purchasing intention for fashion luxury goods in the Italian market
Purpose – The purpose of this paper is to investigate the latent determinants of the purchasing intention for fashion luxury goods.Design/methodology/approach – A total of 40 in‐depth interviews were
Means-end chain theory applied to Irish convenience food consumers
This study focuses on two food-related lifestyle consumer segments that were identified as high frequency purchasers of convenience foods on the Irish market; the hedonistic and the adventurous
LINKING CUSTOMERS AND PRODUCTS BY MEANS-END CHAIN ANALYSIS
When making purchasing decisions, customers evaluate products from the perspective of the benefits they provide and values that they hold. Means-end theory implies that the efficiency of marketing
Laddering theory, method, analysis, and interpretation.
TLDR
The focus of this article is on detailing the specifics of the in-depth interviewing and analysis methodology, termed “laddering”, for uncovering means-end hierarchies defined by these key elements and their linkages or connections.
...
...